About Me
About Me
Bachelor's
Degree in
Graphic Design & Communication
Bachelor's
Degree in
Graphic Design & Communication
Bachelor's
Degree in
Graphic Design & Communication
Bachelor's
Degree in
Graphic Design & Communication
Based in Buenos Aires
About me
My passion for communication began with editorial and infographics design, but over time I transitioned to digital product design. I find many similarities between the editorial and experience design fields. What I enjoy most in both is the process of organizing and simplifying complex information.
My passion for communication began with editorial and infographics design, but over time I transitioned to digital product design. I find many similarities between the editorial and experience design fields. What I enjoy most in both is the process of organizing and simplifying complex information.
My passion for communication began with editorial and infographics design, but over time I transitioned to digital product design. I find many similarities between the editorial and experience design fields. What I enjoy most in both is the process of organizing and simplifying complex information.
Latest experiences
Yana
Lead Product Designer
Lead Product Designer
2023 - Present
Platzi
Product Designer
Product Designer
2022 - 2023
Trocafone
Product Designer
Product Designer
2020 - 2022
Work process
Communication · Interdiscipline · Metrics
Opportunity
Opportunities for improvement can come from stakeholder requests or research insights. Regardless of the origin, when identified, it's important to act on them.
Opportunities for improvement can come from stakeholder requests or research insights. Regardless of the origin, when identified, it's important to act on them.
Team Kickoff
Once we are clear about the problem, we move on to consider possible solutions and discuss with the team which one we will take. Here we define the MVP.
Once we are clear about the problem, we move on to consider possible solutions and discuss with the team which one we will take. Here we define the MVP.
Design Definitions
Here it is important to come to the definition of metrics of success, what research tools we are going to use, and what information we need from other areas.
Here it is important to come to the definition of metrics of success, what research tools we are going to use, and what information we need from other areas.
Design development
Implementation of user research, user flow design, content design, moving towards wireframes, high definition design, and interactive prototyping.
Implementation of user research, user flow design, content design, moving towards wireframes, high definition design, and interactive prototyping.
Hand Off
Detailed documentation, organizing files for the engineering team, and updating the design system. Sometimes, prior to this, I also perform usability testing.
Detailed documentation, organizing files for the engineering team, and updating the design system. Sometimes, prior to this, I also perform usability testing.
QA Design & Research
I accompany the engineering team in the inspection of the correct implementation. After the launch, investigations are necessary to measure success.
I accompany the engineering team in the inspection of the correct implementation. After the launch, investigations are necessary to measure success.
The above is a synthesized and ideal process, many times the business must skip steps, and knowing how to do it and when is part of my job. The central axis of any progress in an initiative for me is communication with the Projects Manager and the engineering team from the beginning of the project and at every step. Finally, qualitative and quantitative data guide me in constructing any product.
The above is a synthesized and ideal process, many times the business must skip steps, and knowing how to do it and when is part of my job. The central axis of any progress in an initiative for me is communication with the Projects Manager and the engineering team from the beginning of the project and at every step. Finally, qualitative and quantitative data guide me in constructing any product.
FAQs
Can you please tell me a bit about yourself?
I'm from Argentina and have always had a passion for both history and graphic design. Before diving into my career in graphic design, I studied history and hope to one day return to complete my degree. In 2019, I graduated with a Higher Technical Degree in Graphic Design, Communication, and Audiovisual Media and recently in 2021 I received my Bachelor's Degree in Graphic Design and Communication. I'm always eager to continue learning and expanding my knowledge in the field.
On what kind of products have you worked?
I have worked mainly on B2B products, and to a lesser extent on C2B and B2C products. I find the world of B2B products very interesting, as it involves particular challenges, a B2B product may need a strong technical approach and a commercial perspective, without neglecting basic aspects such as usability and experience. I have also worked on the design of Design Systems, internal organisation of Product Design team processes and recently on AI based design solutions.
How do you deal with feedback?
In the field of communication and in products where there will be users interacting freely, the external view is essential. Therefore, negative feedback is always valuable, as it shows me what mistakes need to be corrected. I always keep in mind that even if we think of the same object we are probably imagining different variants of that object, that's why internal feedback and feedback from users is one of the primary materials of my work.
Work Process
Communication · Interdiscipline · Metrics
Opportunity
Opportunities for improvement can come from stakeholder requests or research insights. Regardless of the origin, when identified, it's important to act on them.
Team Kickoff
Once we are clear about the problem, we move on to consider possible solutions and discuss with the team which one we will take. Here we define the MVP.
Design Definitions
Here it is important to come to the definition of metrics of success, what research tools we are going to use, and what information we need from other areas.
Design development
Implementation of user research, user flow design, content design, moving towards wireframes, high definition design, and interactive prototyping.
Hand Off
Detailed documentation, organizing files for the engineering team, and updating the design system. Sometimes, prior to this, I also perform usability testing.
QA Design & Research
I accompany the engineering team in the inspection of the correct implementation. After the launch, investigations are necessary to measure success.
Work Process
Communication · Interdiscipline · Metrics
Opportunity
Opportunities for improvement can come from stakeholder requests or research insights. Regardless of the origin, when identified, it's important to act on them.
Team Kickoff
Once we are clear about the problem, we move on to consider possible solutions and discuss with the team which one we will take. Here we define the MVP.
Design Definitions
Here it is important to come to the definition of metrics of success, what research tools we are going to use, and what information we need from other areas.
Design development
Implementation of user research, user flow design, content design, moving towards wireframes, high definition design, and interactive prototyping.
Hand Off
Detailed documentation, organizing files for the engineering team, and updating the design system. Sometimes, prior to this, I also perform usability testing.
QA Design & Research
I accompany the engineering team in the inspection of the correct implementation. After the launch, investigations are necessary to measure success.